LinkedIn Expands its Video Advert Option
LinkedIn has taken a big step to help businesses reach more people by expanding its video advertising option called the Wire Program. This feature allows brands to place their video ads before professional content from well-known publishers like Bloomberg, Forbes, The Wall Street Journal, and others. These ads, known as pre-roll ads, play just before the main video content, giving brands a chance to link their message with trusted sources and improve how people remember them. The Wire Program was first launched with a few partners, but now LinkedIn is opening it up to more advertisers. Brands can log into…