Companies are Rushing to Integrate AI Though ROI Remains Elusive
Companies around the world are moving fast to adopt artificial intelligence, even as clear financial returns remain hard to prove. In 2026, AI is no longer seen as a future tool. It is now viewed as a necessary part of staying competitive. Many business leaders believe that falling behind on AI could be more dangerous than investing in it too early, which explains why spending continues to rise despite uncertain results. Most companies are currently experimenting with AI rather than using it at full scale. They are testing chatbots, automation tools, data analysis systems, and decision-support software. While these efforts show promise, they often fail to deliver measurable gains in revenue…