How Versus Systems Inc. (NASDAQ: VS) Uses Audience Engagement and Gamification to Turn Passive Viewers into Active and Responsive Participants

• Versus Systems is a leading provider of gamification and audience engagement technology, with a product ecosystem that includes games, digital platforms, and physical collectibles.
• The company enhances how audiences interact with content both physically and digitally, and lets brands, teams, and creators add interactive and engaging elements directly into fan experiences.
• Versus Systems has worked with significant brands such as the NFL, NHL, FIFA, MLS, and UFC, engaging more than 10 million customers.

Gaining consumer and viewer attention is growing more difficult than ever due to increasingly crowded digital and physical advertising landscapes. Even if a brand is able to capture attention, holding onto it is a recognized challenge.

Versus Systems (NASDAQ: VS) uses a unique and effective approach to address this issue, using gamification and powerful audience engagement strategies to maximize how audiences interact with content both on their devices and in person. The company operates a platform that lets brands, sports teams, content creators, and other businesses, put games and real-world rewards inside their content to help turn passive viewers into active participants. Versus Systems also has a patented earned-rewards system that operates across web, mobile, and in-venue formats, and supports both measurable brand interaction and audience participation, without requiring significant development.

Versus’ product ecosystem is designed to integrate gamification, rewards, and engagement, and includes Winfinite, Filter Fan Cam, and Drinkfinger.

Winfinite is Versus’ core gamified marketing platform, which offers a library of customized web-based games that you can deploy across your digital channels or add into your live events. The available options include sports, trivia, arcade, and puzzle games, and they’re designed to be broadly accessible and encourage repeat participation.

Filter Fan Cam is an in-venue AR fan engagement product that lets people in the audience of your event see themselves on the big screen with real-time visual enhancements like filters and overlays. The product is custom-built to leverage facial recognition technology, and applies filters and/or overlays over camera footage to create fun and interactive moments. These moments may be displayed in the venue itself, or even included in coverage of the event.

Versus has also partnered with Drinkfinger, an independent company that offers QR-enabled and collectible beverage carriers. The carriers, sporting an iconic “#1” finger shape, not only make it easier to transport drinks, but also puts branded designs right into a fan’s hand. Through Drinkfinger, fans can scan a QR code on a beverage carrier to access games, promotional offers, and event-related content on their phones.

Versus Systems’ products have been used across global markets, including the UK, Mexico, Japan, and others, and it has worked with major brands like the NFL, NHL, MLS, FIFA, and the UFC. It has also engaged more than 10 million customers and deployed its technology across thousands of events.

The team at Versus Systems is made up of executives with decades of experience in finance, media, technology, and led by CEO Luis Goldner and CFO Brian Goldenberg, C.P.A. Goldner brings over 16 years of executive management experience across the tech, media, and gaming industries, and Goldenberg has more than 25 years of financial and operational leadership experience, and has served as CFO, COO, and CCO at multiple investment management firms.

About Versus Systems Inc. (NASDAQ: VS)

Versus Systems is a technology company that looks to enhance how audiences interact with brands and engage with content in both digital and physical environments by using audience engagement and gamification. It lets brands, sports teams, creators, and other businesses add interactive elements into their content and experiences, and is trusted by many of the world’s leading brands.

For more information, visit the Versus Systems website at https://www.versussystems.com.

NOTE TO INVESTORS: The latest news and updates relating to VS are available in the company’s newsroom at https://ibn.fm/VSI

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