For years, speed was king in digital marketing. Agencies raced to deploy campaigns, iterate quickly, and exploit trends before they faded. But in 2025, this “move fast and break things” mindset is showing its limits. The rise of AI and the complexity of today’s customer journeys require more than just agility; they demand a strategic foundation that connects data, technology, and creativity in a measurable way.
Recent data supports this shift. According to a 2024 McKinsey study, companies that embed AI into end-to-end marketing operations grow revenue two to three times faster than those relying on point solutions or speed-based experimentation.
That shift is giving rise to a new class of agencies focused less on speed for speed’s sake and more on cohesive systems that deliver reliable results. One such firm leading this evolution is ONAR Holding Corp, (OTCQB: ONAR).
ONAR’s Strategic Playbook: AI-Optimized Campaigns
Cortex is ONAR’s proprietary internal analytics platform, built to forecast optimal advertising spend across channels by using multi-touch attribution data and blending multiple machine learning/AI algorithms. By predicting where ad dollars are likely to generate the highest return, Cortex helps ONAR’s agencies make more informed, data-backed budget decisions for clients. It’s designed to enhance media efficiency by providing clear, actionable insights on spending allocation.
Strategic Talent Over Tactical Hustle
While many marketing firms focus on acquiring creative or tactical execution teams, ONAR has made strategic leadership a priority. One example: the 2025 appointment of advertising veteran Jon Bond to the company’s board of directors. Bond’s experience building Kirshenbaum & Bond and pioneering programmatic media illustrates the company’s focus on creativity rooted in strategic execution.
His addition complements ONAR’s operational leadership, which includes technologists, strategists, and industry veterans working together through ONAR Labs, the company’s in-house technology incubator. Here, data scientists and engineers collaborate directly with agency professionals to ensure that AI tools are not just innovative but also practical and impactful.
Delivering Measurable Results for Underserved Markets
ONAR’s agency network is uniquely focused on middle-market and growth-stage companies, a segment often underserved by large firms yet unable to achieve meaningful ROI from do-it-yourself platforms.
This focus gives ONAR a growing footprint across industries like healthcare (through its Of Kos agency), performance media and SEO (via Storia), and custom digital strategies for emerging brands. In every case, ONAR combines technology, strategy, and execution to drive measurable business outcomes, not just marketing metrics.
A Platform Built for Resilient Growth
As companies grapple with digital noise, data privacy regulations, and AI proliferation, ONAR’s model offers a roadmap for marketing in an age where speed alone is no longer enough. With Cortex as the foundation, ONAR agencies deliver campaigns that are strategic from the start, agile in execution, and accountable in results.
This validates a model that prizes long-term alignment over short-term velocity. And for investors and clients alike, it signals that ONAR isn’t chasing marketing fads; it’s helping define the next era of strategic marketing.
For more information, visit the company’s website at www.ONAR.com.
NOTE TO INVESTORS: The latest news and updates relating to ONAR are available in the company’s newsroom at https://ibn.fm/ONAR
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