Research Shows EV Sales Registered 15% Sales Growth Globally in August

Global sales of electric and plug-in hybrid vehicles slowed down sharply in August, according to new research by Rho Motion. The report shows that sales grew by only 15 percent compared to the same month last year, marking the weakest growth since January. This is a significant slowdown from July when the market grew by 21 percent. 

The biggest reason behind the slowdown came from China, the world’s largest car market. For months, China has been leading the electric vehicle industry, with sales rising by an average of 36 percent in the first half of the year. But in August, growth fell to just 6 percent. The decline highlights how tough market conditions and reduced subsidies are affecting buyers. Even so, experts believe sales in China will recover toward the end of the year. The country is expected to release new funds for subsidy programs, and sales normally rise in the last quarter due to seasonal demand. 

China’s overall car sales also showed weakness, recording the slowest pace in seven months. BYD, the biggest electric vehicle maker in the world, has already responded by lowering its global sales target for 2025 by up to 16 percent. While BYD still holds the largest share of the market, it now faces stronger competition. Local rivals such as Geely, Xpeng, and Nio reported their best month ever in August, proving that smaller automakers are gaining ground. 

While China slowed down, other regions offered a more positive picture. In the United States, sales rose strongly as buyers rushed to take advantage of tax credits before they expire. Analysts expect August and September to set new records for EV sales, although demand is likely to fall afterward. Europe also reported solid momentum, with sales climbing 48 percent to more than 283,000 vehicles, supported by government incentives aimed at reducing carbon emissions. In North America, sales increased by 13 percent to about 201,000 vehicles. The rest of the world saw the biggest jump, with sales rising 56 percent to over 144,000 units. 

Globally, 1.7 million electric and plug-in hybrid vehicles were sold in August. Out of this, China alone accounted for 1.1 million vehicles. Despite the slowdown, these figures show that demand for clean vehicles is still growing, although not at the same rapid pace seen in previous months. 

Looking ahead, industry experts say the electric vehicle market is entering a new stage where competition will be tougher and growth less predictable. The success of smaller automakers in China and the strong demand in Europe and the United States suggest that the market is spreading more evenly across regions. For big players like BYD, maintaining leadership will now require more innovation and competitive pricing as the industry continues to evolve. 

As smaller companies chip away at the market share held by the larger entities, companies like Bollinger Innovations, Inc. (NASDAQ: BINI) can work to make their brands become as commonplace around the world as the current industry leaders. 

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