TechMediaBreaks – Match Group Inc. (NASDAQ: MTCH) Shifts Focus from Livestreaming to Generative AI
Match Group (NASDAQ: MTCH), the parent company behind some of the most popular dating apps, is undergoing a significant transformation in its business strategy. This shift involves moving away from livestreaming services to focus more on generative AI technologies. This strategic pivot comes in response to changing customer behaviors post-pandemic and the intense competition from platforms like TikTok, which have impacted the growth of livestreaming revenue. Match Group’s decision to end livestreaming services, including the “Live!” feature on Plenty of Fish (“POF”) and BLK, as well as shutting down the Hakuna app, is expected to result in a $60 million…