TechMediaBreaks – Upstream Launches New Motorsport Sponsorship Program with ZENITH Automobiles Ferrari Drivers as Initial Participants
Upstream, a MERJ Exchange stock market and global trading app, has unveiled its motorsport sponsorship program, Upstream Accelerate, and announced that 2018 Ferrari Challenge World Champions, ZENITH Automobiles, will launch the program. According to the most recent Upstream article, two of ZENITH Automobiles’ drivers — Christophe Hurni and Laura Villars — will officially kick off Upstream’s new program, which allows fans to sponsor their favorite race-car drivers. Created to bridge the gap between athletes and fans, Upstream Accelerate enables athletes to raise money by creating digital collectibles. The athletes design a unique digital collectible, then fans become sponsors by purchasing…