TechMediaBreaks – SOBR Safe Inc. (NASDAQ: SOBR) Positioned for Global Expansion on Heels of Overseas Milestone

SOBR Safe (NASDAQ: SOBR) (“SOBRsafe”), a provider of next-generation transdermal alcohol detection solutions, earlier this year began the sale of its SOBRsure(TM) wearable continuous alcohol monitoring device in Australia and New Zealand following a 90-day proof-of-concept. “This overseas milestone was made possible through an international channel partnership with Drug Testing Business Success, the leading drug and alcohol testing service provider in the region,” reads a recent article.

The piece describes the company’s excitement surrounding the new revenue stream in both countries and the opportunity to accelerate broader global growth in the U.S. and other international markets. “SOBRsafe recently issued an update on the expansion into Australia and New Zealand, reporting that courts in both countries have now approved the company’s technology for use in family law cases.” SOBRsafe’s chairman and CEO Dave Gandini expressed significance of the legal approval, empowering the company’s partner “to market to the more than 7,000 family law attorneys in the region” and giving “SOBRsafe a template for expansion into the family law vertical in the U.S.”

To view the full article, visit https://ibn.fm/nxiHE

About SOBRsafe(TM)
Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way. Enter SOBRsafe(TM), where advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user’s skin – no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next-generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration. The SOBRsafe technology is commercially available for point-of-care screening (“SOBRcheck”) and continuous monitoring (“SOBRsure”). SOBRsafe is creating a culture of prevention and support. To learn more, visit www.SOBRsafe.com.

NOTE TO INVESTORS: The latest news and updates relating to SOBR are available in the company’s newsroom at https://ibn.fm/SOBR

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