The Pitfalls Arising from Personal Branding
In recent years, personal branding has become a popular trend, especially among small business owners and startup founders. Many entrepreneurs now focus on building their own image instead of promoting their company’s brand. Through platforms like Facebook, TikTok, and Instagram, business leaders share personal stories, livestream sales, and connect with their audience using their own voice and face. This personal approach comes with some clear benefits. It is much cheaper than traditional marketing. All you need is a smartphone and a social media account. Sharing honest experiences and showing your real personality helps build trust with customers. People feel closer…