Social media managers are a vital cog in the marketing team of any company and how well they perform their job can adversely or positively impact the rate at which account visitors are converted into customers while also boosting ROI. We discuss some of the key roles that your social media manager should perform in order for your business to benefit from this individual.
Creativity
Competitors on social media use a great deal of creativity to create content that will appeal to the target audiences. Social media managers therefore need to deploy a lot of creativity in designing content strategies, promoting the firm, sharing content and broadening the company’s reach. Without creativity, social media management will fall flat.
Trend Savvy
Your social media manager needs to be aware of the existing trends on the various social media platforms where the company has a presence. Trends come and go, and being savvy in detecting and leveraging new trends can go a long way towards making your content go viral and extending the reach of the business.
The social media manager needs to keep abreast of industry trends, regional trends, and demographic-influenced trends so that they can tweak content creation strategies to leverage those trends.
Connecting with Influencers
Influencers are people with dedicated followers on various social media platforms. Today, working with influencers is vital to attracting potential clients to your services and products. A social media manager needs to have the ability to work with influencers in your industry or niche so that they can tap the power of word-of-mouth advertising to promote what you have on offer.
Influencers come in two types: macro-influencers and micro-influencers. You need both types and it is the duty of your social media manager to assess the needs of the business and know when to utilize the micro-influencers (those with small, specialized followings) and macro-influencers (those with a large following that could be diverse in nature).
Community Building
Community is key to a strong social media presence. You need to create a “tribe” around your business, and the social media manager is the person to achieve this. A community is gradually built by responding to client complaints or queries, conducting customer service roles, sharing relevant stories, among other techniques. Success in building a community translates into getting loyal customers and nurturing avenues for referrals, repeat business and user engagement.
There are companies, such as Thumzup Media Corp. (NASDAQ: TZUP) that focus on modernizing social media marketing and branding. They can be a good source of inspiration on how to get the best from your social media management team while also optimizing social media advertising.
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