LinkedIn has taken a big step to help businesses reach more people by expanding its video advertising option called the Wire Program. This feature allows brands to place their video ads before professional content from well-known publishers like Bloomberg, Forbes, The Wall Street Journal, and others. These ads, known as pre-roll ads, play just before the main video content, giving brands a chance to link their message with trusted sources and improve how people remember them.
The Wire Program was first launched with a few partners, but now LinkedIn is opening it up to more advertisers. Brands can log into LinkedIn’s Campaign Manager, choose the publishers they want to work with, and place their video ads directly through a self-service option. This makes the whole process simple and easy to manage.
According to LinkedIn, video watch time has gone up by 36 percent. With 75 percent of U.S. adults spending up to two hours a day on short-form videos, this gives brands a great chance to connect with their audience in a way that grabs attention. Video ads are a great way to tell a story, show a product, or explain a service in just a few seconds. They help people remember your brand better than regular text or image posts.
To make things even better, LinkedIn is also offering advanced tools powered by artificial intelligence. One of these tools is called Accelerate, which helps businesses create ads faster and at a lower cost. Campaigns created using Accelerate are 15 percent more efficient and have a 52 percent lower cost per action than traditional ones.
New features allow advertisers to design creative ads using Microsoft Designer, improve targeting by excluding certain companies or using their own customer data, and get support from an AI assistant that answers questions and offers tips for better results.
Only a small number of people are ready to make a purchase at any given time, so staying visible and memorable is very important for brands. The Wire Program helps with this by placing ads where people are already paying attention. When ads appear next to trusted content, people are more likely to pay attention and view the brand in a positive way. It helps build credibility without needing a hard sales pitch.
LinkedIn is also testing other creative ad options, like Live Event Ads, Connected TV ads, and Thought Leader Ads to help brands engage with decision makers in new ways. These updates show that LinkedIn is becoming a powerful space for advertising, helping businesses share their stories, build trust, and drive real results.
For businesses that would like to deepen their social media marketing efforts, a number of companies like Thumzup Media Corp. (NASDAQ: TZUP) have emerged in different markets to provide the needed expertise and systems for such outreach.
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