A new tool by Google is raising serious concerns about the future of truth online. In May 2025, Google’s AI research team, DeepMind, released Veo 3, a powerful video generator that creates short, realistic videos from simple text prompts. While the technology is impressive, experts say it makes spreading false information much easier, and that’s a big problem.
Since Veo 3 was launched, there’s been a sharp rise in fake videos online. In Iran and Israel, for example, people have seen clips of missile strikes that never happened. These videos were made using AI and shared widely, causing fear and confusion. During protests in Los Angeles, similar fake footage also went viral, adding to the chaos.
To test the tool’s limits, Al Jazeera created fake videos using Veo 3. In one, a protester claimed they were paid to protest, a common political talking point. The video looked real, with believable sound and footage. They also made fake clips of bombings in Tehran and Tel Aviv. Although Veo 3 claims to block harmful content, the system allowed these videos to be made without issue.
Experts in tech and security are worried. Ben Colman, head of the deepfake detection company Reality Defender, said he easily created a fake video of himself using just a photo and a few dollars. “If I can do this,” he said, “imagine what bad actors can do with more time and money.”
Google says it adds watermarks to AI-generated videos to help people spot fakes. However, critics argue the company released Veo 3 before those protections were ready. Joshua McKenty, CEO of Polyguard, believes Google rushed the launch to catch up with rivals like OpenAI and Microsoft. Others say tech companies are putting profit ahead of public safety.
The risks are not just about protests. Fake videos showing false news broadcasts have appeared online, including one claiming J.K. Rowling’s yacht sank after an orca attack. Some even mimic well-known reporters’ voices and major news networks’ logos.
Studies show that many people, especially young adults, are easily fooled by deepfakes, especially when the videos are shared on social media. A UNESCO report also revealed that most influencers don’t check facts before posting content.
As more companies release AI video tools, experts warn the damage from fake content is hard to undo. Once misinformation spreads, it becomes nearly impossible to stop. With tools like Veo 3 now available to the public, the line between fact and fiction is getting harder to see, and the world may not be ready.
The concerns about the potential for the misuse of AI tools, or any other advanced technology for that matter, draws attention to the need for innovators, such as D-Wave Quantum Inc. (NYSE: QBTS), in all tech fields to consider safety controls/guardrails so that the utility of their innovations isn’t marred by controversy surrounding its potential to be misused.
NOTE TO INVESTORS: The latest news and updates relating to D-Wave Quantum Inc. (NYSE: QBTS) are available in the company’s newsroom at https://ibn.fm/QBTS
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