How Company Fleets Can Boost EV Uptake in Europe

Electric cars are becoming more common in Europe, but the shift is still moving slower than many hoped. One area with huge potential to speed things up is company fleets. Businesses buy most of the new cars sold in Europe, which means their choices can strongly influence the market. 

Recent analysis shows that when companies choose electric vehicles, they often choose models made within the European Union. This creates a direct link between fleet electrification and the growth of Europe’s own electric vehicle industry. 

Data from the first half of 2025 shows that companies registered far more Made-in-EU electric cars than private buyers. Around 73 percent of the EVs bought by companies were produced in Europe, compared to 63 percent in the private market. Because companies buy more cars overall, this resulted in 403,000 locally made EVs coming from corporate purchases, while private buyers registered just 184,000. This shows that businesses already have a strong influence on local EV demand. 

The European Commission is preparing a Clean Corporate Vehicles law to push this even further. The proposal is expected to set clear electrification targets for large companies or Member States. The idea is simple; companies enjoy generous benefits when they buy electric cars, so they should also lead the transition. In 23 out of 27 EU countries, businesses receive more financial incentives than private buyers. 

These include tax deductions, lower Benefit-in-Kind rates, and accelerated depreciation. In Germany, for example, corporate EV tax relief can add up to more than €14,000 ($16,320) over a standard four-year ownership period. Because public money supports these purchases, it makes sense to expect companies to drive clean transport efforts. 

But even with these incentives, companies are not leading EV adoption in most countries. Only Belgium, Luxembourg, and the Netherlands stand out as places where corporate fleets are moving faster than the private market. 

In many other countries, tax benefits for polluting company cars still exist, making it harder for electric models to dominate. Belgium shows what can happen when the rules change. After the country phased out tax deductions for fuel-powered company cars, corporate EV registrations jumped to over half of all new company cars in early 2025. 

If the EU introduces binding targets for large companies, the impact could be dramatic. A requirement for big businesses to ensure that most of their new cars are zero-emission by 2030 could lead to an extra 1.2 million Made-in-EU electric cars being produced. This would strengthen Europe’s automotive industry and help keep manufacturing competitive. 

The corporate sector offers one of the clearest paths to boosting EV uptake, supporting local production, and reducing emissions at the same time. If Europe wants a faster and stronger transition to electric mobility, company fleets may be the engine that pulls everything forward. 

As vehicle electrification gains traction, the ground could also shift further in favor of other advanced technologies, such as quantum computing as championed by global leaders like D-Wave Quantum Inc. (NYSE: QBTS) seeking to revolutionize the world of computing. 

NOTE TO INVESTORS: The latest news and updates relating to D-Wave Quantum Inc. (NYSE: QBTS) are available in the company’s newsroom at https://ibn.fm/QBTS 

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