AI-powered drones are changing the way people watch the Winter Olympics. At the 2026 Winter Games in Milan-Cortina, new technology is being used to make sports broadcasts more exciting, clear, and immersive. Olympic Broadcasting Services (OBS), the organization responsible for filming and sharing the Games with the world, has expanded the use of drones and artificial intelligence to improve the viewing experience.
25 drones are being used across nearly all sports, except curling and ice hockey. These drones capture close and dynamic shots of athletes in action. In events like speed skating, cameras now follow athletes closely from behind, giving viewers a stronger sense of speed and movement. Instead of traditional cameramen moving along the track, small drones now fly smoothly above or beside the athletes. The result is footage that feels more intense and realistic.
Drones were first introduced at the 2014 Sochi Winter Olympics. At that time, they were bigger and could only operate outside competition areas. Today, technology has advanced significantly. The drones used in 2026 are smaller, lighter, and meet strict safety standards, enabling them to fly within the field of play. OBS worked closely with international sports federations to test and approve their use. Drone pilots are also specially trained for each sport. Some pilots are even former athletes, which helps them understand the best angles and key moments to capture.
Artificial intelligence is also playing a major role in improving broadcasts. The 360-degree replay system that was first used at the 2022 Winter Olympics in Beijing will now be available in all events. AI technology can quickly calculate and display important performance data like speed, rotation counts, and jump height. It can separate athletes from the background and create three-dimensional motion images. This helps viewers better understand complex movements and athletic skills.
Previously, the production of detailed replays and performance analysis took hours or even days. Now, with AI, this process can easily be completed within five seconds. This allows broadcasters to show accurate and informative replays almost instantly.
With support from technology partner Alibaba, OBS has also developed an instant analysis system that identifies highlight moments using audio, video, data, and commentary. This makes it easier for broadcasters to quickly share important clips, especially when star athletes are competing.
Despite the advanced technology, OBS emphasizes that the focus remains on the athletes and their stories. Drones and AI are tools designed to enhance storytelling, not replace it. By combining human performance with smart technology, the 2026 Winter Olympics aim to deliver a more engaging and informative experience for audiences around the world.
As companies like AI Maverick Intel Inc. (OTC: AIMV) leverage AI in client acquisition and engagement for businesses, the Winter Olympics show that this technology can also do a stellar job in keeping audiences glued to their screens as the different games take place.
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