The cost of powering homes with clean energy is becoming more affordable in Europe. A new report by EUPD Research shows that the price of residential battery storage has dropped by more than 50% in just two years, changing how people think about energy independence and home power systems.
Residential batteries are mainly used to store electricity from rooftop solar panels or small home photovoltaic (PV) systems. This means families can save solar energy during the day and use it later, even at night or during power cuts. According to the report, the average selling price of residential battery storage in the second half of 2025 is now around EUR 711 ($812.4) per kilowatt-hour (kWh), almost half of what it was in early 2023.
One big reason for the price drop is cheaper materials. Lithium, which is a key component in most batteries, has become much more affordable. At the same time, more companies have entered the market, creating tough competition and forcing prices down.
Despite some slowdowns in mature markets like Germany and Italy, the overall demand for home battery systems is still strong. More than one million new units are expected to be installed across Europe this year alone. While Germany saw a slight decline of about 6% in installations in the first half of 2025, it remains Europe’s biggest market, with an expected 4.7 GWh of new capacity this year. Italy is also a key player, even though its growth has slowed because of changes to the “Superbonus” incentive program.
Other countries are seeing even stronger momentum. Austria, France, the Netherlands, and the Czech Republic have been experiencing steady growth. In Sweden, tax rebates and a national focus on energy self-sufficiency have led to record numbers of solar panels paired with home storage systems.
Rising electricity prices since 2023 and new “dynamic tariffs” that reward consumers for using energy smartly are also pushing more households to invest in batteries. Many families are choosing to store their own solar power to cut bills and avoid depending on the grid.
Market competition is heating up too. Chinese manufacturer BYD has held the largest market share, capturing 20% in 2024 and is expected to reach 21% this year.
With prices falling fast and more support for renewable energy, residential battery storage is no longer just for early adopters. It’s becoming a mainstream choice for European households looking for cheaper, cleaner, and more reliable power.
As battery storage makes further inroads not just in Europe but in other markets around the world, companies like PowerBank Corporation (NASDAQ: SUUN) (Cboe CA: SUNN) (FSE: GY2) have an opportunity to capitalize on this growth by expanding their market footprint around the world.
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