Global sales of electric and plug-in hybrid vehicles slowed down sharply in August, according to new research by Rho Motion. The report shows that sales grew by only 15 percent compared to the same month last year, marking the weakest growth since January. This is a significant slowdown from July when the market grew by 21 percent.
The biggest reason behind the slowdown came from China, the world’s largest car market. For months, China has been leading the electric vehicle industry, with sales rising by an average of 36 percent in the first half of the year. But in August, growth fell to just 6 percent. The decline highlights how tough market conditions and reduced subsidies are affecting buyers. Even so, experts believe sales in China will recover toward the end of the year. The country is expected to release new funds for subsidy programs, and sales normally rise in the last quarter due to seasonal demand.
China’s overall car sales also showed weakness, recording the slowest pace in seven months. BYD, the biggest electric vehicle maker in the world, has already responded by lowering its global sales target for 2025 by up to 16 percent. While BYD still holds the largest share of the market, it now faces stronger competition. Local rivals such as Geely, Xpeng, and Nio reported their best month ever in August, proving that smaller automakers are gaining ground.
While China slowed down, other regions offered a more positive picture. In the United States, sales rose strongly as buyers rushed to take advantage of tax credits before they expire. Analysts expect August and September to set new records for EV sales, although demand is likely to fall afterward. Europe also reported solid momentum, with sales climbing 48 percent to more than 283,000 vehicles, supported by government incentives aimed at reducing carbon emissions. In North America, sales increased by 13 percent to about 201,000 vehicles. The rest of the world saw the biggest jump, with sales rising 56 percent to over 144,000 units.
Globally, 1.7 million electric and plug-in hybrid vehicles were sold in August. Out of this, China alone accounted for 1.1 million vehicles. Despite the slowdown, these figures show that demand for clean vehicles is still growing, although not at the same rapid pace seen in previous months.
Looking ahead, industry experts say the electric vehicle market is entering a new stage where competition will be tougher and growth less predictable. The success of smaller automakers in China and the strong demand in Europe and the United States suggest that the market is spreading more evenly across regions. For big players like BYD, maintaining leadership will now require more innovation and competitive pricing as the industry continues to evolve.
As smaller companies chip away at the market share held by the larger entities, companies like Bollinger Innovations, Inc. (NASDAQ: BINI) can work to make their brands become as commonplace around the world as the current industry leaders.
About TechMediaWire
TechMediaWire (“TMW”) is a specialized communications platform with a focus on pioneering public and private companies driving the future of technology. It is one of 70+ brands within the Dynamic Brand Portfolio @ IBN that delivers: (1) access to a vast network of wire solutions via InvestorWire to efficiently and effectively reach a myriad of target markets, demographics and diverse industries; (2) article and editorial syndication to 5,000+ outlets; (3) enhanced press release enhancement to ensure maximum impact; (4) social media distribution via IBN to millions of social media followers; and (5) a full array of tailored corporate communications solutions. With broad reach and a seasoned team of contributing journalists and writers, TMW is uniquely positioned to best serve private and public companies that want to reach a wide audience of investors, influencers, consumers, journalists, and the general public. By cutting through the overload of information in today’s market, TMW brings its clients unparalleled recognition and brand awareness. TMW is where breaking news, insightful content and actionable information converge.
To receive SMS alerts from TechMediaWire, text “TECH” to 888-902-4192 (U.S. Mobile Phones Only)
For more information, please visit https://www.TechMediaWire.com
Please see full terms of use and disclaimers on the TechMediaWire website applicable to all content provided by TMW, wherever published or re-published: https://www.TechMediaWire.com/Disclaimer
TechMediaWire
Los Angeles, CA
www.TechMediaWire.com
310.299.1717 Office
Editor@TechMediaWire.com
TechMediaWire is powered by IBN