- SuperCom President and CEO Ordan Trabelsi recently highlighted important strengths of SuperCom’s product suite and its operational model during an interview with the Your Advantage Play podcast
- SuperCom Ltd. has developed an end-to-end electronic monitoring (“EM”) solution for justice system’s needs that is competitive in a critical and growing modern niche market
- SuperCom’s technology is showing its importance in offender monitoring related to domestic violence cases or other court-ordered monitoring mandates
- SuperCom’s EM technology is attractive to criminal justice agencies because it allows them to use monitoring options as alternatives to costly incarceration, helping to minimize repeat offenses and keep offenders productively engaged in society
The increase in domestic violence cases over the past decade has made the need for security greater than ever (https://ibn.fm/xWFPb). Israel-based company SuperCom (NASDAQ: SPCB) is introducing electronic monitoring (“EM”) technological innovations that deliver responsive security solutions that are known for ease of use and being unobtrusive for the individuals wearing the technology.
“We are able to disrupt the status quo and change a lot of programs that didn’t work in the past,” SuperCom President and CEO Ordan Trabelsi said in a recent interview with the Your Advantage Play podcast (https://ibn.fm/VZgpG). “People have been trying to do electronic monitoring for over 30 years, but many of the times they ran into technological hurdles. Originally, you couldn’t even track someone well because they (the devices) were so inaccurate… But every year, there are more improvements, and we leverage smartphones from Samsung, technologies that are out there. … With every project, we’re able to be one step ahead of the curve.”
Trabelsi said the company’s PureSecurity Suite of products hinges on an electronic bracelet worn by whoever needs to be tracked and geo-fence management, but unlike the EM bracelets commonly worn by individuals on probation or parole supervision, SuperCom’s bracelet is not bulky and is virtually unnoticeable underneath clothing. It does not need the daily battery charges its counterparts require, and SuperCom has worked through potential concerns such as tracking signals being lost amid high-rise buildings in big cities, he said.
The suite is adaptable to changing conditions as they are imposed on the person being tracked.
The underlying idea of the technology is to help keep some offenders, especially those charged or convicted in misdemeanor cases, from expensive and often detrimental incarceration, keeping them functioning in society where they can be productively employed while being discretely monitored.
The company’s tracking solution not only monitors geographic location but can also determine elevation.
“It depends what (signal) noise you’ll have, but (with) our technology, we can tell how high someone is, so you’ll know that someone’s around the 40th floor versus someone who’s on the floor level,” Trabelsi said. “Some people, especially in Manhattan, live in a certain area, so you want to make sure they’re actually in the building in their home, not just in the building. … If someone’s a sex-offender and they need to stay in their house, and they’re in a huge building with thousands of people, it doesn’t help just to track that they’re in the building.”
The company regards itself as a competitive player in a niche market. Trabelsi said the offender-tracking industry is valued at $2 billion, and there are only 10 competitors with high barriers for others to enter.
“If you look at Europe, for example, where we started off with small projects for $100,000, $200,000 in size, now we’re running into projects that are $5 (million), $7 (million) and even $30-plus million in size,” Trabelsi said. “And that just shows how sometimes the market dynamics and the industry have to match your offering so you can make a disruptive change in the industry and also for your company.”
SuperCom’s base of operations in Israel draws on the education and mindset inherent among the nation’s residents in defensive technologies, giving the company an added advantage in the EM security sector, he said. The technology can also be applied to other types of personal needs, such as keeping track of children and vulnerable adults who are prone to wander and become confused, and even tracking COVID compliance, but the company prefers to focus on one application at a time and grow into the other opportunities over time, Trabelsi said.
For more information, visit the company’s website at www.SuperCom.com.
NOTE TO INVESTORS: The latest news and updates relating to SPCB are available in the company’s newsroom at http://ibn.fm/SPCB
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