- SOBRsafe recently announced that courts in Australia and New Zealand have approved its SOBRsure(TM) technology for use in family law cases
- The company entered the Australian and New Zealand markets earlier this year via an international channel partnership agreement with Drug Testing Business Success
- The recent announcement also contained updates on the company’s opportunity for international expansion across India and Italy
- In India, SOBRsafe’s SOBRcheck(TM) stationary alcohol detection device has been selected for a proof-of-concept installation at a public facility to screen employees
- In Italy, a global employer has selected SOBRsafe’s SOBRsure(TM) continuous alcohol monitoring wristband for proof-of-concept use by its fleet drivers
Early this year, SOBRsafe (NASDAQ: SOBR), a provider of next-generation transdermal alcohol detection solutions, announced that the sale of its SOBRsure(TM) wearable continuous alcohol monitoring device had begun in Australia and New Zealand following a 90-day proof-of-concept. This overseas milestone was made possible through an international channel partnership with Drug Testing Business Success, the leading drug and alcohol testing service provider in the region (https://ibn.fm/3X0AI). .
At the time, Chairman and CEO Dave Gandini expressed the company’s excitement about this “new revenue stream” in both countries, further noting that the company believes “this could accelerate broader global expansion.” SOBRsafe recently issued an update on the expansion into Australia and New Zealand, reporting that courts in both countries have now approved the company’s technology for use in family law cases. In addition, according to the update, the courts have availed economic assistance where necessary (https://ibn.fm/3uufi).
“This legal approval is significant for two reasons,” stated Gandini. “First, it empowers our partner to market to the more than 7,000 family law attorneys in the region. Second, it gives SOBRsafe a template for expansion into the family law vertical here in the U.S. We are pleased with the groundwork now established in Australia and New Zealand. Based on the outcomes of these opportunities, we will evaluate the potential for strategic international expansion at the end of First Quarter 2025.”
The update also discussed the opportunity for international expansion across two other foundational markets: India and Italy. SOBRsafe noted that a critical infrastructure developer, which owns and operates a diverse portfolio of infrastructure assets across India and Southeast Asia, has chosen the company for a paid proof-of-concept installation of its SOBRcheck(TM) stationary alcohol detection device in a public, safety-sensitive facility.
Throughout the proof-of-concept period, the developer will use the device to uniformly screen employees at points of entry and, in the process, evaluate the device’s capabilities. SOBRsafe believes this initial installation will help it establish a new standard for alcohol screening in India, “providing value to employers while saving lives.”
SOBRsafe also reported that a global employer with a fleet of more than 10,000 vehicles has picked the company’s SOBRsure(TM) device for a proof-of-concept application among its drivers in Italy. According to Gandini, SOBRsure(TM) is particularly ideal for remote continuous monitoring of fleet drivers, as it can verify both location and sobriety in real-time and continuously.
The proof of concept in Italy comes amid the European Union’s aggressive push for the “Vision Zero” approach, which seeks to eliminate fatalities and serious injuries on EU roads by 2050. “As in many European countries, Italy already has a zero-tolerance law for commercial drivers – no level of alcohol is permitted. SOBRsure can help European employers demonstrate compliance in real-time, in a passive, non-invasive manner,” continued Gandini.
In a Fireside Chat during the Lytham Partners Spring 2024 Investor Conference held in late May, Gandini mentioned that “Companies outside of North America are reaching out to us because they’ve searched our technology” (https://ibn.fm/OgtBT). With the recently announced proofs of concept appearing to be the culmination of fruitful communication between SOBRsafe and the companies that reached out, more partnerships may be in the pipeline.
For more information, visit the company’s website at www.SOBRsafe.com.
NOTE TO INVESTORS: The latest news and updates relating to SOBR are available in the company’s newsroom at https://ibn.fm/SOBR.
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