- As budgets tighten and demands intensify, CMOs are questioning traditional marketing models
- ONAR is seizing this moment to transform the agency paradigm through its leverage of proprietary AI & technologies
- In addition, the company is pioneering innovation labs where marketing ideas evolve in real time
Agencies often fall short in balancing tight budgets with delivering true performance, but ONAR Holding Corp. (OTCQB: ONAR) is shaking things up. Through innovative models that blend services with SaaS, offer fixed-fee arrangements and build live innovation hubs, ONAR is redefining how agencies can empower chief marketing officers (“CMOs”) and drive measurable results.
Budgets and results often fail to align in traditional agency setups. Marketing budgets, once averaging around 11% of company revenue, dipped to just 7.7% in 2024, according to Gartner, making resource allocation more difficult than ever (ibn.fm/yBy6W). CMOs increasingly feel constrained; 73% are expected to do “more with less,” and 64% say their budgets do not match their aspirations for growth and brand impact.
Meanwhile, generative AI is beginning to chip away at reliance on external partners: 22% of CMOs report artificial intelligence (“AI”) has reduced their dependence on agencies, and 39% plan to trim agency spend through roster streamlining or renegotiation (ibn.fm/iV9ex). These shifts reflect a growing misalignment between traditional agency models and the expectations of modern marketing leaders.
As budgets tighten and demands intensify, CMOs are questioning traditional models. Bain & company highlights that managing multiple external agencies leads to inefficiencies, escalating costs and stifles innovation (ibn.fm/SyvXk). Rather than continue with fragmented, slow-moving partnerships, brands are increasingly centralizing capabilities or renegotiating and reallocating tasks in-house. This trend underscores a need for more agile, accountable and transparent partnership models in marketing.
ONAR is seizing this moment to transform the agency paradigm through its unique, technology-first network of marketing companies. By integrating proprietary AI and technology platforms, ONAR provides a flexible, scalable and accountable infrastructure tailored for mid-market and growth-stage businesses. ONAR’s model combines full-service capabilities with fixed-fee pricing structures, allowing CMOs to forecast more accurately and align outcomes with investment, addressing a top frustration with traditional agencies.
In addition, ONAR is pioneering innovation labs where marketing ideas evolve in real time. Instead of pitch presentations alone, campaigns are pressure-tested with data, technology and forecasts baked in upfront, creating validated strategies before full-scale rollout. This real-world testing ensures that concepts survive audience scrutiny and analytics feedback, building both confidence and higher campaign ROI. On the tech side, ONAR’s AI-powered software streamlines workflow, optimizes campaign reach across channels, predicts outcomes and tightens feedback loops so execution becomes more strategic, not reactionary.
This holistic approach aligns well with how marketing leaders plan to adapt. With more than 19% of marketing budgets allocated to MarTech today, and expected to reach over 23.5% within a year and nearly 31% in five years (ibn.fm/Xquwv), the demand for integrated technology platforms is booming. ONAR’s emphasis on enhanced services taps directly into this growth, providing both human creativity and digital efficiency in one package.
Clearly, ONAR Holding is responding to the modern CMO’s call for agency accountability, flexibility and performance alignment. By pairing acquisitions of effective agencies with proprietary AI tools, fixed-fee structures and live innovation hubs, ONAR offers a new way forward for marketing leaders. In an era of tight budgets, shrinking agency reliance and intense performance expectations, ONAR’s model is not just innovative, it’s essential.
For more information, visit the company’s website at www.ONAR.com.
NOTE TO INVESTORS: The latest news and updates relating to ONAR are available in the company’s newsroom at https://ibn.fm/ONAR
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